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Press Release

2018年10月20日

HALLOWEEN & DAY OF THE DEAD EVENT

From Oct 22nd to Nov 4th 2018, our standing bars in Ginza, “300BAR” (Three Hundred Bar Co., Ltd.) will be holding a “Halloween & Day of the Dead” event, in collaboration with Kirin Brewery Co. Ltd.

The 300BAR staff will greet you in Mexican calavera (sugar skull) makeup and we encourage everyone to come in their best Halloween costumes. The “Halloween Salad (with Pumpkin Sauce)” and “Pumpkin Gratin” will also be added to our menu during this event to compliment our delicious cocktails. “Corona Extra” and premium Mexican beer “Negra Modelo” will also be available for only 300 yen (+tax) per bottle.

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While sipping on our premium Mexican “Don Julio” tequila cocktails, customers at 300BAR may spot our “La Catrina” promotion girl during the evening of Nov 1st. She will be stopping by all three bars during her walk around the Ginza and Shimbashi area. Those who order a “Don Julio” cocktail during her visit will also receive a special Halloween treat together with their drink.

The “La Catrina” is an icon of the “Day of the Dead” festival in Mexico. Her image is used as a representation of death for Latin American countries, and with comic effect for the way she dresses. While she’s dressed in lavish European-styled clothes, her bones are still Mexican, which symbolizes the Europeanization of Latin America at her creation. These clothes also represent the class struggle within the countries. You can see this on full display with the “La Catrina” promotion girl at any of the 300BARs on the evening of November 1st as she haunts the Ginza and Shimbashi area.

While Halloween is rapidly growing in popularity with the youth in Japan, the “Day of the Dead” (in Spanish: Día de Muertos) celebrations aren’t as well known outside of the Americas thanks to the migration of Mexican families to North and South America. Widely celebrated in Mexico on November 2nd, the “Day of the Dead” lets families remember ancestors past. This very traditional festival is celebrated on the day after the Catholic holiday “All Saints Day” on November 1st, which holds a similar belief that those dead are still connected to the living through bonds.

In collaboration with 300BAR, Karaoke no Tetsujin’s Ginza store will be offering a 300BAR invented cocktail for a limited time. The original cocktail, inspired by the “Day of the Dead” celebrations, named “Remember Me”, will be offered exclusively at the Ginza branch of Karaoke no Tetsujin from October 29th to November 4th.

Also taking part in the festivities, Sakura House (SAKURA HOUSE CO., LTD.) and Karaoke no Tetsujin (TETSUJIN Inc.) will be hosting their 7th monthly collaboration, “SAKURA KARAOKE PARTY: Halloween & Day of the Dead” on October 31st, 2018.

Providing accommodation in Japan for over 50,000 international guests annually, Sakura House will be inviting guests to 300BAR 5-CHOME where they will be able to enjoy tasty food and drinks. Afterwards, attendees will pick and choose a Halloween costume from the popular cosplay section at the Karaoke no Tetsujin Ginza store and participate in a fun-filled karaoke night.

Please download the press pack here.